Having an up-to-date inbound marketing campaign is essential for businesses today since the ways that consumers discover new brands and decide what to buy is rapidly changing. Today, people will do research online, read reviews and comparison shop using their smartphone before reaching out to your company. If you don’t have a solid inbound campaign to grab their attention, build brand awareness and provide them with all the information that they need, consumers won’t include…
Content is king, or so it’s said in today’s world. With that in mind, content marketers need all the tools they can get their hands on to get the upper hand when it comes to work. Here are five great marketing tools that can be useful. 1. BuzzSumo BuzzSumo is a fantastic tool for finding trends in content from all across the web. Whether you’re looking for what’s currently hot in the world of content…
Conception and Birth In the beginning, around 1990, was the World Wide Web. It quickly went forth and multiplied exponentially. Soon it became obvious that a way to identify and allow people to quickly and effectively locate information they were looking for would be a very good thing. The solution to that problem is the web search engine. As the early web developed, it also became increasingly clear to business marketers that they had a…
